content.
Take a look at Tesla. They don’t sell cars. They sell the future.
Coke A Cola doesn’t sell drinks. They sell happiness.
Apple doesn’t sell phones. They sell
luxury and status.
Your brand needs to elicit a positive emotion and a reaction that relates you and
your content to the action and experience you want your community to have
every time they see you.
While it may take a little time to master this branding technique, once you do, it
will change you and your business forever.